Education Session: Advertising and the Return on Investment

What's the point of having a Marketing budget for your company? This session is designed to help businesses learn how to effectively use their marketing and advertising dollars and how that translates to revenue.

 

We've invited Daniel Martin of Paolucci Communication Arts to speak to the agency side of ROI with pulling ads and public relations, along with what a marketing budget can do for your business.

Joining him will be Valerie James, Marketing Manager of Manhattan Village and Dan Mishell, Director of Research at Visit California to discuss their businesses strategy and what kind of return they see from their campaigns.